Page 124 - The Ontario Curriculum, Grades 11 and 12: English, 2007 (Revised)

MEDIA STUDIES
OVERALL EXPECTATIONS
By the end of this course, students will:
1. Understanding Media Texts: demonstrate an understanding of a variety of media texts;
2. Understanding Media Forms, Conventions, and Techniques: identify some media forms and
explain how the conventions and techniques associated with them are used to create meaning;
3. Creating Media Texts: create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques;
4. Reflecting on Skills and Strategies: reflect on and identify their strengths as media interpreters and creators, areas for improvement, and the strategies they found most helpful in understanding and creating media texts.
SPECIFIC EXPECTATIONS
1. Understanding Media Texts
By the end of this course, students will:
Purpose and Audience
1.1 explain how media texts, including increasing- ly complex or difficult texts, are created to suit particular purposes and audiences (e.g., in a movie drama for a teen audience, the central characters are teenagers, to enable viewers to identify and sympathize with them; a college website includes images of students from a variety of ethnocultural groups studying and socializing so that a wide range of prospective students can imagine themselves at that college1)
Teacher prompt: “How might college websites encourage a diverse range of students, includ- ing students with disabilities and Aboriginal students, to apply to the college?”
Interpreting Messages
1.2 interpret media texts, including increasingly complex or difficult texts, identifying and explaining the overt and implied messages they convey (e.g., explain the messages con- veyed by the images, text, and symbols used in a movie poster;2 explain what the use of rich colours and an image of people in evening wear entering a theatre might suggest about the audi- ence for a product in an advertisement)
Teacher prompts: “What does the image of a smiling family group on a movie poster tell you about the movie?” “According to your favourite TV shows, what makes a person truly happy?”
Evaluating Texts
1.3 evaluate how effectively information, ideas, themes, issues, and opinions are communicat- ed in media texts, including increasingly com- plex or difficult texts, and decide whether the texts achieve their intended purpose (e.g., determine how well a headline captures the point or mood of a newspaper story; determine how well an information brochure conveys its message and how it might be improved)
Teacher prompts: “How effectively do open- line radio shows communicate the breadth
of opinions about an issue?” “Why does the juxtaposition of images of affluence and poverty heighten the effectiveness of this charitable organization’s advertisement?”
Audience Responses
1.4 explain why the same media text might prompt different responses from different audiences (e.g., explain why a baby boomer might react differently from a teenager to an anniversary television broadcast about a world- changing event such as the 1963 assassination of U.S. President Kennedy or the 1989 dismantling of the Berlin Wall)
MEDIA STUDIES
1. TL Media 7-10 “Exploring the Key Concepts of Media Literacy” 2
2. TL Media 7-10 “Reading Graphical Texts” 6
123
English
ENG4C