Page 126 - The Ontario Curriculum, Grades 11 and 12: English, 2007 (Revised)
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 Conventions and Techniques
3.3 identify a variety of conventions and/or tech- niques appropriate to a media form they plan to use, and explain how these will help com- municate a specific aspect of their intended meaning effectively (e.g., conventions/tech- niques for a multimedia workplace safety pro- motion: integration of images, text, and sound effects to support the central theme)
Teacher prompt: “What elements should you include in a cautionary sign about cellphone use at a hospital entrance?”
Producing Media Texts
3.4 produce media texts, including increasingly complex texts, for a variety of purposes and audiences, using appropriate forms, conven- tions, and techniques (e.g., a promotional ad about a college program aimed at peers; a per- sonal web page to support a résumé aimed at prospective employers)
Teacher prompt: “What is the target market for the product you want to promote? Would a promotion using your favourite cartoon characters be appropriate for that audience?”
4. Reflecting on Skills and Strategies
By the end of this course, students will:
Metacognition
4.1 explain which of a variety of strategies they found most helpful in interpreting and creating media texts, then evaluate their strengths and
weaknesses as media interpreters and produc- ers to help identify the steps they can take to improve their skills (e.g., identify a particular challenge they faced in creating a media text and explain how they solved it)
Teacher prompt: “What strategies and media resources did you use to obtain information for a media production? What additional sources of information are available?”
Interconnected Skills
4.2 explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts (e.g., listening to a multi- cultural panel discussion about an issue can help them identify the most important aspects to cover in a media campaign about the issue)
Teacher prompt: “How could writing a description of a product help you select effec- tive phrases to use in an ad for the product?”
  MEDIA STUDIES
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