Page 78 - Business Studies 11-12 (2006)

INFORMATION AND COMMUNICATION TECHNOLOGY: THE DIGITAL ENVIRONMENT, GRADE 11, OPEN (BTA3O) 77
E-Business
Overall Expectations
By the end of this course, students will:
• demonstrate an understanding of e-business concepts and operations; • evaluate the impact of e-business;
• design and create an e-business website for a target audience.
Specific Expectations
E-Business Concepts and Operations
By the end of this course, students will:
– define key terms associated with con- ducting business online (e.g., e-business, e-commerce, click-and-mortar, B2B, e-tailers);
– describe the process and identify costs involved in setting up a business presence online (e.g., domain name registration, web host provider, payment gateway);
– analyse the components of an effective e-business site.
The Impact of E-Business
By the end of this course, students will:
– identify advantages and disadvantages of e-business from a consumer and a business perspective;
– describe ways in which e-business has changed conditions of employment (e.g., hours of work, interpersonal relationships, equipment);
– assess financial implications of purchasing online (e.g., exchange rates, shipping and handling, taxes and duties).
E-Business Website
By the end of this course, students will:
– identify the purpose (e.g., business presence, online ordering, marketing/promotion) and target audience for their e-business website;
– design the layout and navigation structure for their e-business website, following accepted guidelines (e.g., usability, placement);
– use web development tools to create an e-business website appropriate for the target audience (e.g., appropriate and inclusive content, images, and language).