Page 160 - Social Sciences Humanities - The Ontario Curriculum Grades 9 to 12 - 2013

Grade 9 or 10, Open
C3. Media, Advertising, and Food
THE ONTARIO CURRICULUM, GRADES 9–12 | Social Sciences and Humanities
By the end of this course, students will:
C3.1 describe how various media (e.g., flyers, magazines, billboards, radio, television, the Internet) are used to promote the consumption of different types of foods (e.g., fresh produce, health foods, fast foods, energy drinks, restaurant meals)
C3.2 analyse techniques that are commonly
used to promote food products (e.g., celebrity endorsements, selective limiting of information, scare tactics, brand recognition, product placement, end-of-aisle displays)
Teacher prompts: “How effective is product placement as a food-marketing strategy?” “When fast-food restaurants and pop companies sponsor large sporting events, what messages are conveyed?” “How are healthy food options promoted at school?”
C3.3 analyse their personal food choices to determine the extent to which they are influ­ enced by media and advertising/promotional techniques
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