Page 63 - Business Studies 11-12 (2006)

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THE ONTARIO CURRICULUM, GRADES 11 AND 12: BUSINESS STUDIES
The Enterprising Experience: Planning and Organizing an Event
Overall Expectations
By the end of this course, students will:
• generate and evaluate ideas for an event in the school or the community and identify a realistic event to plan and organize;
• analyse the resources required to plan the event;
• create an appropriate advertising and promotional plan for the event;
• demonstrate enterprising skills by participating in the planning and execution of the event.
Specific Expectations
Generating Ideas for an Event
By the end of this course, students will:
– identify potential opportunities within the school or community for an event (e.g., upcoming holidays, student activity days, needs of local charities);
– apply creative-thinking strategies (e.g., brainstorming) to generate possible ideas for the event (e.g., dance, car wash, fundraiser, field trip);
– select the best idea for the event by applying criteria (e.g., potential dates, competing events, financial feasibility) in a decision-making model.
Resource Analysis for the Event
By the end of this course, students will:
– determine the materials, supplies, and equipment required for the event;
– determine the human resource require- ments for the event (e.g., roles and respon- sibilities of organizers; committees for promotions, tickets, finance, production);
– determine the financial resources required for the event (e.g., cost of materials, sup- plies, and equipment);
– identify possible sources of funding for the event (e.g., student contributions, student council, business sponsorships, local service groups);
– determine a fair price to charge for admis- sion for the event.
The Advertising and Promotional Plan
By the end of this course, students will:
– compare the costs and benefits of various ways of promoting the event (e.g., public- ity through the local media or word of mouth; promotions such as coupons or giveaways);
– compare the costs and benefits of various forms of advertising for the event (e.g., flyers, school and community newspapers, local radio stations, local cable channels, school website);
– create appropriate advertising and promo- tions for the event;
– develop an advertising and promotional timeline for the event (e.g., identify lead time for media, production time for printed materials, time needed for distribution).
Organizing and Executing the Event
By the end of this course, students will:
– prepare a duty roster (e.g., timetable, staff list, agenda) outlining staff/volunteer responsibilities for the day of the event and a back-up plan if the event is weather dependent;
– apply ethical practices, socially responsible actions, and correct safety procedures at all stages of organizing and executing
the event;