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110 THE ONTARIO CURRICULUM, GRADES 11 AND 12: BUSINESS STUDIES
Promotion
By the end of this course, students will:
– identify the various elements of promotion (e.g., advertising, publicity, sales promotion, public relations, personal selling);
– assess the effectiveness of various advertis- ing media and tools (e.g., the Internet, television, magazines, billboards, radio; pop-ups, press releases, mass e-mailings);
– describe the role of public relations as a component of promotional strategies;
– create a variety of print, audiovisual, and electronic promotions (e.g., magazine, newspaper, television, radio, Internet, specialty advertising) for different audiences.
