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108 THE ONTARIO CURRICULUM, GRADES 11 AND 12: BUSINESS STUDIES
Not-for-Profit Marketing
By the end of this course, students will:
– identify the characteristics and features of not-for-profit organizations;
– identify ways in which not-for-profit and government organizations market their goods, services, and events;
– compare the purposes of marketing for profit and not-for-profit organizations (e.g., to sell products and lifestyles, to raise funds, to raise awareness about issues).
Global Marketing
By the end of this course, students will:
– describe, drawing on computer research, ethnocultural, linguistic, and geographical factors that firms should consider when they enter the global market (e.g., cultural variations in consumer preference and buying behaviour, language barriers, expense of delivery to distant markets);
– identify ways in which information techno- logy influences global marketing strategies and techniques (e.g., e-mail, online sales and promotions, logistics);
– outline an innovative marketing strategy to be used when entering a new foreign market;
– describe the impact of foreign and domes- tic policies, agencies (e.g., marketing boards, regulatory bodies), and issues (e.g., product and food safety, disease control, national security) on marketing activities.
