Page 106 - Business Studies 11-12 (2006)

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Marketing
Marketing is more than just advertising, and identifying what the customer wants; marketing encompasses a range of business activities, including purchasing, selling, distribution, customer service, marketing research, and promotion, as well as advertising. In the language of marketing, the term product includes goods, services, and events.The information age, informed consumers, and the global marketplace have changed the tactics and strategies employed by today’s diverse types of business, both for-profit and non-profit. Students will examine how branding, product positioning, and target marketing form part of a business’s dynamic marketing plan. In addition, students will identify the potential for employment in the complex world of marketing.
Strands
Marketing: Goods, Services, Events, Grade 11, College Preparation
– Marketing Fundamentals – The Marketing Mix
– Trends in Marketing
– The Marketing Plan
Marketing: Retail and Service, Grade 11, Workplace Preparation
– Marketing Fundamentals
– Trends in Retail and Service Marketing
– Retail and Service Operations
– Marketing for Success in the Retail and Service Sectors