Page 114 - Social Sciences Humanities - The Ontario Curriculum Grades 9 to 12 - 2013

Grade 9 or 10, Open
D3. Consumer Awareness
THE ONTARIO CURRICULUM, GRADES 9–12 | Social Sciences and Humanities
By the end of this course, students will:
D3.1 describe strategies for making informed and responsible consumer decisions (e.g., comparison shopping, reading labels and contracts, buying Canadian-made goods, checking warranties)
Teacher prompts: “When shopping for a cellphone, why is it important to read the contract before you make a purchase?” “Why is it important to consider where our food is grown and where products are made? How can buying locally grown foods decrease our environmental footprint?”
D3.2 describe the impact of marketing and advertising techniques (e.g., product placement, celebrity endorsement) on consumer decisions
Teacher prompt: “What marketing and adver­ tising strategies are used most frequently with adolescents? Why is ‘coolhunting’ a frequently used marketing strategy for products directed at the adolescent market?”
D3.3 describe strategies for resisting impulse buying (e.g., make a list of the items they need, eat before going grocery shopping, plan their purchases, research the product they want)
Teacher prompts: “Why should you avoid grocery shopping on an empty stomach?” “Why is it important to ensure that you can return a purchase before buying a product?”
D3.4 create a plan for making a major purchase (e.g., buying a computer, signing up for a cellphone package), using strategies for making informed and responsible consumer decisions
Teacher prompts: “Where would you find reliable information about a product you want to buy?” “What criteria can be used to judge whether a purchase is a responsible one?”
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