Page 142 - The Ontario Curriculum, Grades 11 and 12: English, 2007 (Revised)

Teacher prompt: “What differences would you predict between the responses of chil- dren and adults or teenagers and adults to a prime-time cartoon?”
Critical Literacy
1.5 identify the perspectives and/or biases evident in media texts, including increasingly complex texts, and comment on any questions they may raise about beliefs, values, identity, and power (e.g., comment on the different perspec- tives on an issue revealed in the news websites of different cultural groups)
Teacher prompts: “How do these websites reflect the values and concerns of their target audiences?” “With what cultures do you identify, and to what degree are your cultural values reflected in the evening news or on prime-time television?”
Production Perspectives
1.6 explain how a variety of production, market- ing, and distribution factors influence the media industry (e.g., explain why authors attend book- signing events to coincide with the release of their books)
Teacher prompt: “Why are there Canadian versions of American magazines and tele- vision shows? What are the advantages and disadvantages of this practice? Who benefits?”
By the end of this course, students will:
Form
2.1 identify general and specific characteristics of a variety of media forms and explain how they shape content and create meaning (e.g., explain how the differences between a website, a radio broadcast, a blog, and a television newscast affect their coverage of a news event)
Teacher prompts: “What details might tell you that the photographs of a wedding have been taken by guests rather than by a professional wedding photographer?” “What does a tele- vised current events program provide its audience that a national newscast does not?”
Conventions and Techniques
2.2 identify conventions and/or techniques that are used in a variety of media forms and explain how they convey meaning and influ- ence their audience (e.g., trade shows showcase the products of various manufacturers and/or service providers in a particular trade for the
benefit of practitioners, distributing samples and informative literature and holding contests to engage the interest of their audience)
Teacher prompts: “Is it likely that a movie trailer will tell you how the movie ends? Why or why not?” “What techniques or con- ventions might a wedding videographer use to enhance the romantic atmosphere of the filmed event?”
3. Creating Media Texts
By the end of this course, students will:
Purpose and Audience
3.1 describe the topic, purpose, and audience for media texts they plan to create (e.g., a story- board for a company video to provide new employees with essential information about the workplace 3), and identify significant challenges they may face in achieving their purpose
Teacher prompt: “What is the target market for the new line of work clothing you want to promote? Which means of advertising is most likely to reach your market – radio, television, magazines, or the Internet?”
Form
3.2 select a media form to suit the topic, purpose, and audience for a media text they plan to cre- ate, and explain why it is an appropriate choice (e.g., explain why a videotape is an appropriate way to describe how to use a video camera; explain why a photographic exhibit highlighting features of the cooperative education program is a good way to interest students in the program)
Teacher prompts: “Which form do you think would be most likely to help you reach your audience? Why?” “Why would you use a video instead of a printed manual to explain how to use a video camera?”
Conventions and Techniques
3.3 identify a variety of conventions and/or tech- niques appropriate to a media form they plan to use, and explain how these will help them communicate specific aspects of their intended meaning (e.g., conventions/techniques for a sto- ryboard for a workplace safety video: descriptions of the camera angles and types of shots to be used and their purpose)
Teacher prompts: “What features should you include on a security pass for employees of a hospital?” “What techniques would you use in a radio advertisement for a product intended for teenagers?”
MEDIA STUDIES
2. Understanding Media Forms, Conventions, and Techniques
3. TL Media 7-10 “Planning a Public Service Announcement” 14
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ENG4E