Page 66 - Business Studies 11-12 (2006)

ENTREPRENEURSHIP: VENTURE PLANNING IN AN ELECTRONIC AGE, GRADE 12, COLLEGE PREPARATION (BDV4C) 65
E-Commerce and Venture Planning
Overall Expectations
By the end of this course, students will:
• analyse the challenges and opportunities of doing business on the Internet; • evaluate the impact of e-commerce on small business;
• evaluate elements of website design for a small business.
Specific Expectations
E-Commerce Challenges and Opportunities
By the end of this course, students will:
– identify types of e-commerce used by entrepreneurs (e.g., business to business, business to consumer, consumer to con- sumer);
– analyse the challenges of and trends in e-commerce of significance to entrepre- neurs (e.g., keeping up with the increase in online commercial activity; trends in Internet sales to consumers and types of goods and services purchased online by businesses);
– identify opportunities in e-commerce for entrepreneurs (e.g., explore the Yellow Pages and identify businesses that are can- didates for online commerce).
The Impact of E-Commerce
By the end of this course, students will:
– explain how e-commerce affects small business (e.g., increased competition, different methods of payment, increased worldwide market);
– identify the technical, security, and busi- ness risks involved with implementing e-commerce in a small business (e.g., viruses, hackers, credit card fraud);
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evaluate the ethical issues involved for small businesses that do business electro- nically (e.g., confidentiality, establishing credibility and integrity);
evaluate the financial implications for a small business of doing business electroni- cally (e.g., currency fluctuations, tariffs, shipping).
Evaluating Website Design
By the end of this course, students will:
– identify factors to consider when design- ing or commissioning a design for an e- business website for a small business (e.g., designer’s personal expertise; available soft- ware; design elements, such as attractive- ness, ease of use, speed of download);
– identify and describe the components of an effective website for a small business (e.g., home page, contact information, copyright, last updated date, links, search engine, menu);
– evaluate websites of current small busi- nesses in terms of their design features (e.g., usability, ease of navigation, continu- ity of pages, appropriateness for audience, speed of download, contact information, methods of payment).